The brand Filippa Hägg is a mix of chic Parisian style combined with Scandinavian minimalism, or as we like to call it, Frandinavian. As the Scandinavian style embodies minimalism and clean lines, the french style is all about timeless cuts and keeping it chic. Frandinavian style is the perfect mix of the two aesthetics, and together they signify true effortlessness.
The French style is about finding a balance between being dressed up and looking relaxed at the same time. The French woman loves her basics and keeping it simple. Even though having a wardrobe filled with neutrals and timeless cuts, she is never boring-looking. Instead, she lets a statement piece brighten up the outfit, like a scarf, red lip, or a fun pair of shoes. And similar to the Scandinavian woman, she is never overdone or overdressed. They look like they didn’t even try, but they sure did put a lot of effort into curating a perfect closet that makes dressing easy and fun.
While the Scandinavian woman is much like the french with a wardrobe of basics, the style is slightly more focused around the one and only color of Scandinavian fashion: black. Black is the base for everything and works as a canvas to add your own personal touch to, making everything look elegant and sleek. The elegant classic pieces are often mixed with new trends or sporty items – creating a playful look that never goes out of style.
Combining the two styles is easy as they both circle around the idea of effortless dressing with wardrobe staples. The Scandinavian look is cool and edgy, while the French add a more romantic and feminine touch.
THE FUNDAMENTALS OF FRANDINAVIAN STYLE
Balance comfort and style
Looking good is all about feeling good. Uncomfortable shoes or jeans that fit too tight are never a good look nor feel. Wear an outfit that you’ll feel comfortable in all day. Mix and match tailored pieces with casual and sporty ones to get the perfect comfy but elegant look, like our favorite oversized blazer and a pair of dad sneakers. It’s all about balance!
Opt for timeless and classic styles instead of trends
Shop quality items that are versatile and will last for a long time. To keep the overall look simple and easy to style, go for neutral tones.
Have a signature uniform
Find your perfect uniform that suits your everyday lifestyle, it makes it easier to dress in the morning, and you’ll always feel comfortable. Build the rest of your outfits around your signature look, spice it up with jewelry and other accessories. Find your own style and stick to it!
Let these fundamentals guide you in creating your perfect Frandinavian wardrobe!